COURSE
M. A. in Advertising and Public Relations
Our M.A. in Advertising and Public Relations program helps students transition from tactical to strategic approaches in advertising and public relations. This two-year course is perfect for those seeking expertise in persuasive communication, preparing them for careers in digital media, event management, and corporate communications. We focus on practical skills and industry collaboration, ensuring graduates thrive in the dynamic media landscape with skills in advertising strategies and public relations practices.
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SEMESTER
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SUBJECTS
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Semester I
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Origin and Growth of Media
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Semester I
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Media Language: Structure and Style
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Semester I
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Introduction to Socio- Economic Policy
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Semester I
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Basic Computer Skills for Media / Communication Theories
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Semester I
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Open Elective (To be decided by the University)
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Semester II
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Principle of Management
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Semester II
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Advertising Management
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Semester II
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Public Relations Practice
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Semester II
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Multimedia Tools & Technique / Development Communication
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Semester II
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Open Elective (To be decided by the University)
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Semester III
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Marketing Management
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Semester III
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Tools & Techniques of PR
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Semester III
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Research Methodology
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Semester III
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Digital PR & Advertising / Media Laws & Ethics
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Semester III
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Open Elective (To be decided by the University)
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Semester IV
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Account Management & Media Planning
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Semester IV
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Corporate Communication
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Semester IV
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Creative Commnunication
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Semester IV
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Graphic Designing/ Brand Management
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Semester IV
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Open Elective ( To be decided by the University)
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