Courses
M. A. in Advertising and Public Relations
Advertising and Public Relations are interrelated. The two are much sought after careers by students of media. This course is designed to help the student’s transition from tactical to more strategic and creative approach towards the industry. The course is perfect for students who wish to gain advanced knowledge and expertise in creating and managing persuasive communication. The curriculum is designed as per the working standards of the industry.
M. A. in Advertising and Public Relations
- Origin and Growth of Media
- Media Language: Structure & Style
- Introduction to Socio - Economic Polity
- Basic Computer Skills for Media / Communication Theories
- Open Elective (to be decided by the University)
M. A. in Advertising and Public Relations
- Principle of Management
- Advertising Management
- Public Relations Practice
- Multimedia Tools & Technique / Development Communication
- Open Elective ( To be decided by the University)
M. A. in Advertising and Public Relations
- Marketing Management
- Tools & Techniques of PR
- Research Methodology
- Digital PR & Advertising / Media Laws & Ethics
- Open Elective ( To be decided by the University)
M. A. in Advertising and Public Relations
- Account Management & Media Planning
- Corporate Communication
- Creative Communication
- Graphic Designing / Brand Management
- Open Elective ( To be decided by the University)
Eligibility : Graduation in any discipline from a recognized University.
No. of Seats : 25
Course Duration : 2 years (4 Semesters)